STRATI Journal of Marketing and Consumer Behaviour

The Journal aims to:

• Publish cutting-edge research on marketing strategy, branding, and consumer decision-making.
• Foster dialogue between academic research and real-world marketing practice.
• Explore how technological change, cultural diversity, and social responsibility influence consumer markets.
• Provide empirical evidence to inform marketing policies, strategies, and sustainable market development.
• Promote cross-disciplinary research that integrates behavioural science into marketing theory and practice.

Scope includes (but is not limited to):

• Marketing management, strategy, and innovation
• Consumer decision-making processes and behavioural models
• Brand management, positioning, and equity
• Digital and social media marketing
• Sustainable and ethical consumer behaviour
• Retail and services marketing
• Cross-cultural and international marketing strategies
• Marketing analytics and big data applications
• Advertising effectiveness and integrated marketing communications
• Neuromarketing and sensory marketing research

Detailed Themes

The journal invites contributions in, but not limited to, the following thematic areas:

1. Marketing Theory and Strategy – marketing mix optimization, competitive positioning, and value creation.
2. Consumer Behaviour Models – cognitive, affective, and social influences on purchasing decisions.
3. Brand Management – brand identity, equity measurement, and brand storytelling.
4. Digital Marketing and E-commerce – social media engagement, influencer marketing, and online consumer journeys.
5. Data-Driven Marketing – big data analytics, AI in marketing, predictive consumer modelling.
6. Sustainable Marketing and Ethical Consumption – green branding, eco-labels, and CSR-driven marketing strategies.
7. Retail and Service Marketing – omni-channel retailing, customer experience design, and service quality measurement.
8. Cross-Cultural Marketing – global consumer segmentation, cultural branding, and localization strategies.
9. Advertising and Promotions – effectiveness of campaigns, creativity in messaging, and integrated communications.
10. Neuromarketing and Sensory Marketing – consumer neuroscience, emotional triggers, and sensory branding.
11. Consumer Psychology – attitudes, perceptions, motivations, and decision heuristics.
12. Experiential and Relationship Marketing – customer engagement, loyalty programs, and emotional bonding.
13. Pricing Strategies and Consumer Value Perception – dynamic pricing, reference pricing, and perceived fairness.
14. Marketing of Innovation – adoption and diffusion of new products and services.
15. Consumer Behaviour in Digital Environments – virtual reality shopping, gamification, and mobile commerce.
16. Marketing for Social Change – public awareness campaigns, behaviour change marketing, and health communication.
17. Crisis Marketing and Brand Resilience – brand recovery after crises, reputation management.
18. B2B Marketing and Industrial Buyer Behaviour – supply chain relationships, procurement behaviour.
19. Luxury Branding and Consumption – status signalling, exclusivity, and brand heritage.
20. Case Studies and Best Practices – in marketing innovation and consumer engagement.

Send your paper to Email: strat.institute@gmail.com