STRATI Journal of Digital Business and E-Commerce

The Journal aims to:

• Advance scholarly and practical understanding of digital transformation in business and commerce.
• Explore the design, adoption, and scaling of e-commerce platforms and digital marketplaces.
• Investigate the role of emerging technologies in enhancing trade efficiency, consumer engagement, and competitiveness.
• Promote knowledge exchange on digital business policy, governance, and regulation at local, regional, and global levels.
• Bridge the gap between academic theory and real-world practice to inform both innovation strategies and policy interventions.

Scope includes (but is not limited to):

• Digital business models and platform economics
• E-commerce strategy, marketing, and consumer behavior
• Cross-border e-commerce and digital trade policy
• Digital payment systems and fintech integration in e-commerce
• Supply chain and logistics in the digital commerce ecosystem
• Cybersecurity, data privacy, and trust in digital transactions
• Impact of digital transformation on SMEs and entrepreneurship
• Sustainable and ethical practices in digital commerce

Detailed Themes

The journal invites contributions on (but not restricted to) the following themes:

1. Digital Business Models – platform-based business structures, subscription models, and multi-sided marketplaces.
2. E-Commerce Strategies – market entry, competitive positioning, and online retail growth strategies.
3. Consumer Behavior in Digital Environments – personalization, digital customer journeys, and UX optimization.
4. Omnichannel Retailing – integration of online and offline commerce for seamless customer experiences.
5. Cross-Border E-Commerce – trade facilitation, logistics optimization, and policy frameworks for digital trade.
6. Digital Payments and FinTech – mobile wallets, cryptocurrency adoption, blockchain for secure transactions.
7. E-Commerce Logistics and Fulfillment – last-mile delivery innovations, warehousing automation, and AI-enabled inventory management.
8. Big Data and Analytics in E-Commerce – predictive analytics for demand forecasting, pricing optimization, and recommendation systems.
9. Social Commerce – leveraging social media platforms for sales, influencer marketing, and community-driven trade.
10. Mobile Commerce (M-Commerce) – app-based commerce strategies, mobile-first markets, and location-based services.
11. B2B E-Commerce – digital procurement platforms, electronic data interchange (EDI), and industrial marketplaces.
12. Sustainability in Digital Business – green logistics, ethical sourcing, and circular e-commerce models.
13. Cybersecurity and Data Privacy – fraud prevention, compliance with data protection laws, and building consumer trust.
14. AI and Automation in Digital Business – chatbots, robotic process automation, and intelligent customer service.
15. E-Government and Public Sector E-Commerce – procurement digitization and service delivery innovations.
16. SME Digitalization – enabling small and medium-sized enterprises to participate in global e-commerce networks.
17. Regulatory and Policy Issues – digital trade agreements, taxation, and intellectual property in e-commerce.
18. IoT in E-Commerce – smart devices for retail, inventory tracking, and personalized consumer engagement.
19. Virtual and Augmented Reality in Commerce – immersive shopping experiences and virtual showrooms.
20. Case Studies and Best Practices – lessons learned from digital business and e-commerce pioneers.

Send your paper to Email: strat.institute@gmail.com