As sustainability becomes a critical factor in consumer choices, organizations must adopt green marketing strategies and ethical branding practices. This domain equips learners to understand eco-conscious consumer behavior, design sustainable product campaigns, implement green communication strategies, and leverage ESG branding for competitive advantage. Learners gain practical skills in consumer insights, behavioral segmentation, sustainable marketing analytics, and brand impact assessment.
- One-Week Certificate Courses
| Course Title | Duration | Mode | Key Learning Outcomes | Skills Gained | Assessment | Suggested Fee (INR/USD) | Industry Relevance |
| Introduction to Green Marketing & Sustainability | 1 Week | Online | Overview of green marketing, ESG relevance | Marketing literacy | MCQ | ₹2,000 / $25 | Corporates + SMEs |
| Consumer Behaviour for Sustainable Products | 1 Week | Online | Insights into eco-conscious buying patterns | Consumer analysis | Assignment | ₹2,000 / $25 | FMCG + Retail |
| Branding for Sustainability & ESG Communication | 1 Week | Online | Green branding, corporate reputation, messaging | Brand strategy | Task | ₹2,000 / $25 | Marketing + CSR |
| Digital Marketing for Sustainable Brands | 1 Week | Online | Online campaigns, social media eco-advocacy | Digital strategy | MCQ | ₹2,000 / $25 | Digital Marketing + Startups |
| Eco-Labelling & Product Certification | 1 Week | Online | Understanding standards, eco-labels, verification | Compliance & communication | Assignment | ₹2,000 / $25 | Retail + Manufacturing |
- Two-Week Certificate Courses
| Course Title | Duration | Mode | Key Learning Outcomes | Skills Gained | Assessment | Suggested Fee (INR/USD) | Industry Relevance |
| Sustainable Product Design & Marketing | 2 Weeks | Online | Design for eco-impact reduction & marketing fit | Product + marketing strategy | Case Study | ₹3,500 / $40 | FMCG + Manufacturing |
| Green Consumer Segmentation & Insights | 2 Weeks | Online | Market research, behavioral patterns, segmentation | Consumer analytics | Project | ₹3,500 / $40 | Retail + Marketing Analytics |
| Corporate ESG Storytelling & Communication | 2 Weeks | Online | Crafting credible ESG narratives for stakeholders | Storytelling + communication | Assignment | ₹3,500 / $40 | Corporates + PR |
| Green Advertising & Ethical Promotion | 2 Weeks | Online | Techniques for promoting sustainability without greenwashing | Advertising strategy | Case Study | ₹3,500 / $40 | Marketing + Media |
| Digital Analytics for Sustainable Campaigns | 2 Weeks | Online | Track, measure, and optimize eco-marketing campaigns | Data-driven marketing | Project | ₹3,500 / $40 | Digital Marketing + Analytics |
- One-Month Certificate Courses
| Course Title | Duration | Mode | Key Learning Outcomes | Skills Gained | Assessment | Suggested Fee (INR/USD) | Industry Relevance |
| Strategic Green Marketing & Brand Positioning | 1 Month | Online | Develop long-term eco-brand strategies | Strategic marketing | Capstone | ₹6,000 / $70 | Corporates + FMCG |
| Sustainable Consumer Insights & Analytics | 1 Month | Online | Use data to inform green product development | Consumer analytics | Project | ₹6,000 / $70 | Retail + Market Research |
| ESG Branding & Corporate Reputation Management | 1 Month | Online | Align corporate branding with ESG principles | Brand & communication | Assignment | ₹6,000 / $70 | PR + CSR Teams |
| Social Media & Digital Strategies for Sustainability | 1 Month | Online | Build campaigns targeting eco-conscious audiences | Digital engagement | Project | ₹6,000 / $70 | Digital Marketing + Startups |
| Green Product Innovation & Marketing Launch | 1 Month | Online | From ideation to go-to-market strategies | Product + marketing execution | Capstone | ₹6,000 / $70 | FMCG + Retail |
- Three-Month Certificate Courses
| Course Title | Duration | Mode | Key Learning Outcomes | Skills Gained | Assessment | Suggested Fee (INR/USD) | Industry Relevance |
| Advanced Green Marketing & Sustainability Strategy | 3 Months | Online | Develop integrated sustainability marketing strategies | Advanced marketing strategy | Capstone + Exam | ₹12,000 / $140 | Corporates + FMCG |
| Consumer Behaviour Analytics for Eco-Products | 3 Months | Online | Predict trends and preferences in green consumption | Data-driven consumer insights | Project | ₹12,000 / $140 | Market Research + Retail |
| ESG Communication & Reputation Management | 3 Months | Online | Advanced storytelling, stakeholder communication | ESG storytelling | Capstone | ₹12,000 / $140 | PR + Corporate Strategy |
| Digital Branding & Marketing Automation for Sustainability | 3 Months | Online | Implement automated campaigns for eco-conscious marketing | Digital strategy + automation | Project | ₹12,000 / $140 | Digital Marketing + Startups |
| Product Lifecycle Marketing & Eco-Innovation | 3 Months | Online | Communicate sustainability across product lifecycle | Product + marketing integration | Capstone | ₹12,000 / $140 | FMCG + Manufacturing |
- Six-Month Diploma Courses
| Course Title | Duration | Mode | Key Learning Outcomes | Skills Gained | Assessment | Suggested Fee (INR/USD) | Industry Relevance |
| Diploma in Green Marketing Strategy & Consumer Engagement | 6 Months | Online | Design, implement, and evaluate sustainable marketing campaigns | Strategy + analytics | Dissertation + Capstone | ₹25,000 / $300 | Corporates + FMCG + Retail |
| Diploma in ESG Branding & Corporate Communication | 6 Months | Online | Align brand identity with ESG principles and narratives | Branding & communication | Thesis | ₹25,000 / $300 | PR + Corporate Strategy |
| Diploma in Sustainable Product Innovation & Go-to-Market | 6 Months | Online | Integrate eco-design with marketing launch strategies | Product + marketing execution | Capstone | ₹25,000 / $300 | FMCG + Retail + Startups |
| Diploma in Digital Marketing & Consumer Analytics for Sustainability | 6 Months | Online | Optimize campaigns for eco-conscious audiences using analytics | Digital marketing & data insights | Project | ₹25,000 / $300 | Marketing + Analytics |
| Diploma in Behavioral Insights & Green Consumer Strategy | 6 Months | Online | Influence adoption of sustainable products via behavioral science | Behavioral marketing strategy | Dissertation | ₹25,000 / $300 | Marketing + Retail + Research |
Common Features Across All Courses
- Self-paced modules
- Ideal for: graduates, policymakers, researchers, planners, professionals, NGOs, and development practitioners
- Consumer analytics datasets & lab-based tools
- Green branding, ESG messaging, and communication frameworks
- Social media and digital campaign management for sustainability
- Product lifecycle marketing & eco-innovation case studies
- Capstone / project-driven pathway
- STRATI certification + pathway to advanced programs