This specialization trains learners to design and implement marketing strategies that align profitability with sustainability, innovation, and social responsibility. It develops strong foundations in marketing strategy, consumer analytics, branding, and sustainable market transformation, helping participants lead in the evolving global economy. Aligned with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production), this program enables professionals to integrate business success with ethical market impact.
- One-Week Certificate Courses
(Introductory programs for students, entrepreneurs, and professionals entering marketing roles)
| Course Title | Duration | Mode | Key Learning Outcomes | Skills Gained | Assessment Type | Suggested Fee (INR/USD) | Industry Relevance |
| Fundamentals of Marketing Management | 1 Week | Online | Learn basic concepts of marketing, segmentation, and positioning | Marketing principles | Quiz | ₹2,500 / $30 | Entry-level marketing |
| Sustainable Marketing Principles | 1 Week | Online | Understand marketing from a sustainability and ethics perspective | Green marketing | Assignment | ₹2,500 / $30 | CSR marketing |
| Consumer Behavior and Psychology | 1 Week | Online | Study factors influencing consumer decision-making | Consumer analysis | Quiz | ₹2,500 / $30 | Brand management |
| Marketing Analytics Basics | 1 Week | Online | Introduction to data-driven marketing and KPIs | Data literacy | Project | ₹2,500 / $30 | Digital marketing |
| Brand Management Essentials | 1 Week | Online | Learn to build, manage, and sustain brand value | Brand strategy | Quiz | ₹2,500 / $30 | Corporate marketing |
- Two-Week Certificate Courses
(Applied marketing programs with sustainability integration)
| Course Title | Duration | Mode | Key Learning Outcomes | Skills Gained | Assessment Type | Suggested Fee (INR/USD) | Industry Relevance |
| Strategic Marketing Planning | 2 Weeks | Online | Develop market strategies aligned with sustainability | Strategic thinking | Case study | ₹4,500 / $55 | Marketing leadership |
| Green Branding and Consumer Trust | 2 Weeks | Online | Create eco-conscious brand positioning strategies | Trust building | Project | ₹4,500 / $55 | Sustainable business |
| Marketing Research and Insights | 2 Weeks | Online | Learn data collection, survey design, and insight generation | Research methods | Project | ₹4,500 / $55 | Market analytics |
| Integrated Marketing Communications | 2 Weeks | Online | Design communication plans across multiple media channels | Campaign planning | Assignment | ₹4,500 / $55 | Advertising |
| Product and Pricing Strategies | 2 Weeks | Online | Explore new product development and pricing decisions | Value management | Quiz | ₹4,500 / $55 | Business operations |
- One-Month Certificate Courses
(Comprehensive professional programs to bridge traditional and digital marketing)
| Course Title | Duration | Mode | Key Learning Outcomes | Skills Gained | Assessment Type | Suggested Fee (INR/USD) | Industry Relevance |
| Advanced Marketing Management | 1 Month | Online | Understand the full marketing mix and strategic frameworks | Decision-making | Project | ₹7,000 / $85 | Marketing management |
| Digital and Sustainable Marketing | 1 Month | Online | Combine digital platforms with sustainability principles | Digital strategy | Capstone | ₹7,000 / $85 | ESG marketing |
| Customer Relationship and Loyalty Management | 1 Month | Online | Design retention strategies for sustainable customer engagement | CRM systems | Assignment | ₹7,000 / $85 | Customer success |
| Global Marketing and Cross-Cultural Strategy | 1 Month | Online | Explore international markets and cultural adaptation | Global insight | Project | ₹7,000 / $85 | International business |
| Marketing Metrics and Performance Evaluation | 1 Month | Online | Use KPIs to measure campaign effectiveness | Data analytics | Project | ₹7,000 / $85 | Marketing analytics |
- Three-Month Certificate Courses
(Advanced skill-building for strategic and sustainable marketing leadership)
| Course Title | Duration | Mode | Key Learning Outcomes | Skills Gained | Assessment Type | Suggested Fee (INR/USD) | Industry Relevance |
| Strategic Marketing Leadership and Innovation | 3 Months | Online | Lead innovation-driven marketing strategies | Leadership | Dissertation | ₹15,000 / $175 | Corporate leadership |
| Sustainable Consumer Behavior and Market Ethics | 3 Months | Online | Study ethical and sustainable consumer trends | Ethical insight | Report | ₹15,000 / $175 | ESG marketing |
| Advanced Brand and Reputation Management | 3 Months | Online | Manage global brand value and online reputation | Brand stewardship | Project | ₹15,000 / $175 | Public relations |
| Data-Driven Marketing and Business Intelligence | 3 Months | Online | Use analytics and AI tools for marketing intelligence | Analytical modeling | Capstone | ₹15,000 / $175 | Marketing analytics |
| Global Marketing Strategy and Export Promotion | 3 Months | Online | Design global marketing plans with export development | Trade strategy | Project | ₹15,000 / $175 | International trade |
- Six-Month Diploma Courses
(Professional and leadership diploma programs in marketing and sustainability)
| Course Title | Duration | Mode | Key Learning Outcomes | Skills Gained | Assessment Type | Suggested Fee (INR/USD) | Industry Relevance |
| Diploma in Marketing Management and Strategy | 6 Months | Online | Lead strategic marketing initiatives and business campaigns | Strategic planning | Dissertation | ₹30,000 / $350 | Marketing leadership |
| Diploma in Sustainable Marketing and Green Business | 6 Months | Online | Design responsible and ethical marketing strategies | Sustainable innovation | Project | ₹30,000 / $350 | ESG and CSR |
| Diploma in Brand Leadership and Corporate Communication | 6 Months | Online | Manage brand reputation and stakeholder communication | Storytelling | Capstone | ₹30,000 / $350 | Corporate branding |
| Diploma in Marketing Analytics and Customer Insights | 6 Months | Online | Apply AI, analytics, and data visualization for decision-making | Data analytics | Project | ₹30,000 / $350 | Marketing intelligence |
| Diploma in Global Business and International Marketing | 6 Months | Online | Develop marketing strategies for emerging and global markets | Cross-border management | Dissertation | ₹30,000 / $350 | International business |
Common Features Across All Courses
- Integrates marketing strategy, ethics, and sustainability
- Builds analytical, leadership, and communication skills for modern markets
- Emphasizes digital, global, and responsible marketing approaches
- Ideal for graduates, marketing professionals, entrepreneurs, CSR managers, and business strategists
- STRATI-certified and aligned with international governance training standards
- Pathway to STRATI Advanced Diplomas and Research Fellowships
- Placement and research collaboration opportunities